Jess Cheetham is a creative strategist and serial founder with a storyteller’s heart and an instinct for what connects. From shaking up the cocktail world as the founder of Margarita Margarita - the cult-favourite cocktail brand she built from the ground up and successfully exited in March 2025 - Jess couldn’t sit still for long.

With a list of burning ideas in her back pocket, she has since launched Forget Me Not Gifts, has written a book, begun development on an app, and set her next ‘big’ business idea into motion (more will be revealed soon - watch this space!).

With a bias for action, Jess moves fast - and confidently between industries - always bringing clarity, cohesion, and a thoughtful approach.

Aesthetics and outcomes are never mutually exclusive, and Jess combines brand intuition, business acumen, and emotional intelligence to build ventures that feel as good as they perform.

Jess has a love of fresh ideas and a sharp eye for detail. A background in business ownership and copywriting, paired with five years of lessons from building a nationally loved product, she brings deep expertise in concept development, branding, and execution.

The Alba is a creative incubator for bold new chapters - a breeding ground for ideas and beginnings, shaped by experience, curiosity, and an enduring belief in values-led business.

It’s a blank page, a creative space, and the dawn of something new.

Fresh. Exciting. Just getting started.